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Market Smarter
Learn what it takes to begin marketing smarter in today’s rapidly changing marketing environment.
Chris Ciunci
Founder
My Day
In a broad sense, my days consist of two activities; strengthening our clients’ businesses and strengthening TribalVision. Both are rewarding on many levels. With regards to our clients, there is nothing better than helping to craft strategies that enable business owners to thrive in today’s difficult business landscape. I know that our work is making a difference in the lives of many business owners, their employees and their families. And while I know that there are more noble causes than running a marketing consulting firm, I feel fulfilled knowing that in our own small way, we are touching lives and affecting change. With regards to strengthening TribalVision, I get a natural high out of helping build a company, brick by brick. Whether it is mentoring intelligent, young hires, strengthening our partner network, signing the lease of a new office space, or helping to build the latest strategy deck for a client, I feel energized each day knowing that TribalVision is a community I am proud to call home. The people I’ve surrounded myself with genuinely share my passion for marketing and – more importantly – have hearts as big as their brains. What else could I ask for in my day?
Damien Cabral
Partner and Co-Founder
My Day
As a partner in the firm, I spend my hours developing and presenting comprehensive marketing plans, leading business development activities, managing relationships, and providing marketing consulting services to our diverse roster of clients. In addition, I lead the implementation team and work with our rapidly expanding bench of freelance partners.
As an integral member of our clients’ executive teams, I play the role of marketing quarterback—someone they can lean on to solve complex problems and proactively lead their marketing (and sometimes non-marketing related) initiatives. I thrive on being part of a business owners’ core team and see each new challenge as an opportunity to build real trust. Helping clients through these ‘gut-check’ moments—and advising them to the path of prosperity—is what truly motivates me and makes my days seem likes minutes, not hours. Every day I solve challenging problems and help clients drive more leads and higher revenue through sound marketing strategy and campaign implementation.
Suzy Im
Head of TribalVision Korea
Morgan Durfee
Senior Marketing Manager
My Day
At TribalVision, each day brings new ideas and new perspectives. In this fast-paced environment I experience constant change and embrace the opportunity to work with a variety of industries. Amongst my ever changing days are two core pillars that I focus on, my clients and my teams.
Driving business development and success to my clients is a daily priority. I strive to earn my clients trust and establish a mutually beneficial relationship with each one. It is a very rewarding feeling being able to add value to an organization through proven and quantifiable measures. As a marketing strategist I am inserting myself into their organization in order to truly understand each strategic decision both culturally and financially. I constantly am reviewing our reports, optimizing our strategy, identifying efficiencies, and capitalizing on high value opportunities for my clients.
A large portion of my day is also dedicated to my teams. We frequently have small team meetings to discuss the priorities to drive the most impact for the client. We are constantly identifying and leveraging the strengths of individuals to make a team succeed. Uncovering how each individual is motivated is truly inspiring to me.
Brooke Souza
Senior Marketing Manager
My Day
If you read some of my colleagues’ Day in the Life pieces, then you’ve probably noticed a common thread: change. Change is a constant here at TribalVision, and perhaps one of the company’s most intriguing attributes. Take that constant change, combine it with 2 parts energy, shake vigorously, and you’ve got my Day in the Life.
A Wednesday may be filled with back-to-back client meetings and travel while the Thursday consists of client and partner follow-ups, email campaign deployments, strategy build-out, social media promotions, internal check-ins and ongoing deep-dive research into client industries. Regardless of the immediate task at hand, the priority remains the same: our clients. This is reflected in every aspect of TribalVision and complimented by our “think tank” culture. Because when it comes to satisfying our clients’ needs and goals, it’s all hands on deck.
Sasha Egolf
Senior Marketing Manager
As a Marketing Manager, my day focuses on managing my teams to ensure that strategic plans and marketing tactics meet our clients’ goals, budgets, and deadlines. The other side of that coin includes managing relationships with my clients to ensure constant, clear communication and staying in touch with our clients’ and their industries’ evolving needs.
Splitting my time between the office and traveling to meeting with my clients to truly act as a member of their teams, there are really no two days that are alike. At the office, I can be found meeting with Marketing Associates and Senior Marketing Associates to brainstorm for our client or work on their personal professional development, reviewing deliverables, or meeting with Directors to seek their wisdom and learn from their experience.
At the end of the day, my job is really about people – all of us growing and learning from each other and striving every day to make an impact for our clients.
Mary Green
Senior Marketing Manager
My Day
My days typically consist of working with my teams of Senior Marketing Associates and Associates. We can be having a brainstorming session on how to optimize an existing channel, be traveling together to a client meeting or simply working hard on implementing our initial recommendations – but mostly any day in my position involves working with others.
As a Marketing Manager, I meet directly with the Directors assigned to my accounts and because of this I have to have a really good idea of what is going on – what is working, what isn’t working and what is top of mind for both my clients and co-workers. I am constantly seeking their advice and learning from them ways to handle various situations and then hope to pass these learnings onto the members of my teams. Coaching is a big part of my job and the best days I have are when I see a team member have that “ah-ha” moment or get promoted because at the end of the day, their success is my success.
Matthew Vick
Senior Marketing Manager
My Day
As a marketing consultant, my core responsibilities center on the development of the strategic direction for my client’s business, managing the day-to-day client relationships, as well as overseeing the internal execution of the tactics that support the overarching strategy.
A typical day is spent ensuring that all of the moving pieces of our ongoing plans are moving forward smoothly – this entails a combination of internal communication with your associates on the account, as well as with partners who are working on the actual execution. Client meetings are also a big part of the job. You need to not only develop and execute on your strategies, but be able to demonstrate the value of them on an ongoing basis. By making yourself accessible, and being high-touch you can build trust by aligning yourself with the client’s goals and vision, and strengthen the overall partnership.