I joined TribalVision in early 2012 as the firm moved to its current offices in the heart of the Providence Financial District. Our urban street scattered with quaint little coffee shops and retailers is vibrant, but what really attracts me is the contrast between the classical structures, unchanged in 80+ years, that surround us, and the level of energy, intelligence and collaboration within our company walls. Employees and clients alike, these are the qualities that draw each of us to TribalVision.
I rarely sit still. When I am not busy marketing, I am usually running a race, either reading or blogging about Middle East politics, or traveling—even if it’s just for the weekend. And even when I am in town around Boston, I am usually planning my next trip.
My Favorite Project
What makes my job so interesting is that with every new client I end up immersing myself in a new industry—all in the pursuit of helping my client overcome the challenges they might be facing. I take particular satisfaction in helping clients identify their challenges upfront, so that the strategy I recommend is as impactful, actionable and powerful as possible. As an example, a client (a large catering company) approached TribalVision to help redefine their business and explore what it would take to reach the next level. What resulted from our efforts was the creation of a new rental division that included an entirely new offering, and ancillary profit center that was never realized before our involvement. Today, they work off of an exhaustive catalog and an inspiring web site to fulfill the party rental needs in Newport, Providence and surrounding communities. Helping clients attain their business goals with smart marketing is clearly the most gratifying part of my job.