GETTING STARTED

When I graduated from college, I knew I wanted to start a career in marketing, but I didn’t know exactly what that meant or what it entailed. I had gone to a liberal art college and had some internship experience in marketing, but for the most part, I was very green. What I did know, however, was that I wanted a workplace with a vibrant culture and with opportunities to grow professionally. After talking with several employees, I knew TribalVision was a place where I could find both. Since joining TribalVision, I have enjoyed jamming out with my coworkers to our Music Friday playlists and being exposed to a variety of projects and marketing tactics.

MY INTERESTS

Outside of the office, I love being outdoors, whether it’s camping, exploring, or running along the Charles. Growing up, my family went camping a lot, but it wasn’t until I went to sleep-away camp in Maine that I truly learned to love the outdoors. At camp, I went on hiking and canoeing trips and learned to chop wood and cook food over the fire. Even though I haven’t gone to camp for a number of years, I still like driving to the White Mountains for a weekend hike or roasting marshmallows over a campfire.

When I’m not busy training for my next half-marathon, I enjoy reading articles that challenge my way of thinking about historical figures or events. I’m a total history nerd – fun fact, I’ve visited almost every Civil War battle site.

MY FAVORITE PROJECTS

My favorite project so far was a buyer personas presentation we worked on for a client. Our client, who is a manufacturer of marine compasses, is in the process of developing a boating safety course and who we’d want to target. Creating buyer personas allowed us to think about the ways in which we would market the course. After analyzing survey data, I thought about the types of people who’d want to take the course and for what reasons, creating buyer legends to tie both together. I had a lot of fun with the project because it allowed me to mix my love of strategy with creativity.