What initially interested me in TribalVision was their commitment to helping clients grow their businesses. It was easy to see this both in the team’s passion for their work and also in the integrity of the business model that aligns our goals with the goals of the client. When I joined the team, I realized this passion and commitment also applied to their team members’ wellbeing and professional development. The mentors I have at TribalVision have helped me be the person and the professional I am today, and made me excited to pay that forward.
Get me talking about sustainability and you will never be able to get me to stop! I love discussing the role of policy, consumers, businesses, technology–the whole shebang—in terms of the sustainability movement. Since Boston is full of colleges, I enjoy attending lectures that are open to the public. I’m also new to town, so I’m committed to never going to the same restaurant twice and trying to explore as much as possible.
My Favorite Projects
I enjoy the whole process of creating marketing strategies for clients, from start to finish. The initial Discovery is always fascinating, giving us the opportunity to get to know the client team, their company, their goals, and their challenges. Then the TribalVision team gets to problem solve, conduct research, and put together a holistic strategy for growing the client’s business. Finally, I appreciate that we look at the numbers—leads, budgets, channels—in order to make the strategy an actionable and appropriate plan for the client’s needs. I can always tell in the final presentation that the client can see the impact we will have on their business, and I love knowing my work makes a difference.