TribalVision was built on a foundation of core principles – our DNA – that guide not only what we do, but how we do it. It’s these principles that drive us, keep us on track and influence our daily decisions.
- 1 Put clients first, everything else second.
- Our unique, interest-aligned approach to making sure that our client’s needs are always in sharp focus grows from our obsession with their business. We treat their problems as our own, implementing sound strategy and making sure they completely understand our vision and goals for them. Day to day, we take extra steps to build strong relationships. Even smaller things, like picking up the phone on the first ring and keeping the smallest of promises, align with this philosophy.
- 2 Under-promise and over-deliver.
- When we work with a client, we don’t set unrealistic expectations or make promises we can’t keep. We tell it like it is, set reasonable expectations and then work tirelessly to exceed them. We keep the lines of communication open and clients engaged at every phase of the project—from discovery to development, from implementation to final analysis and measurement. Transparency rules, even for the most complex projects.
- 3 Treat our clients’ money as our own.
- When a client agrees to work with us, they are placing trust in us – and that’s something we take very seriously. Our goal is to always spend every marketing dollar effectively, generating the best possible outcome, and being able to truly quantify results. Our job is to ensure that each marketing dollar spent goes farther and works harder. When we think about a client’s “return on investment,” we remember that the investment isn’t just one of money, but of trust, too.
- 4 Be thought-driven, not sales-driven.
- The TribalVision focus is finding solutions to the problems our clients face. Not selling services. Not looking for the next hot lead. Our sales pitch is simple: demonstrating our value and delivering on it. Living up to the expectations of being thought leaders and dedicated market practitioners. And creating relevant, powerful and innovative work. That’s how we earn every client’s trust, respect and recommendation.
- 5 Hold our work output to a higher standard.
- On what planet is “good enough” good enough? Not on ours! We improve everything we touch, from a simple website, to an integrated campaign, to a business analysis that goes deep. At every opportunity, we remain envelope pushers, delivering the highest quality work at the best possible value. Striving to do better is, quite simply, in our DNA.
- 6 Measure everything we market.
- The days when marketing wasn’t quantifiable – when it wasn’t an exact science – are gone. Using the latest analytics, we measure the reach, efficacy and impact of every project – the ones that work and the ones that could have worked better. By taking a critical look at everything we do, we can deliver greater value to clients. Internally, we’re able to continually improve our processes, refining every facet of the TribalVision product.
- 7 Outmarket, not outspend, the competition.
- Dollar for dollar, smaller and mid-sized firms just can’t match the budgets of larger companies. So they need to be more strategic with every marketing dollar – and that’s where TribalVision excels. We’re all about realizing a better return on investment, and we never spend for spending’s sake. By combining well-defined strategy with the latest tactics, we make sure the marketing channels and tactics we recommend are cost-effective, laser-like in focus and optimal for our clients’ needs.
- 8 Work smarter and harder.
- Tapping into the latest trends lets us produce truly impactful work. Grabbing new technology lets us do more with less. And refining our internal processes increases our productivity. But to build something lasting and successful, it takes hard work. At TribalVision, we roll up our sleeves every day. We don’t just take on a new project – we tackle it and work hard every day to earn our clients’ trust.
- 9 Anticipate our client’s rapidly changing needs.
- At TribalVision, we don’t react. We anticipate. Today’s marketplace changes so rapidly, and keeping current requires dedicated energy. Helping clients operate on the leading edge of trends, foresee industry direction and stay proactive is a big part of the TribalVision advantage. Our knowledge of each client’s industry combined with the latest marketing tools allows us to help them see around the corner and stay in front of the pack.
- 10 Integrity and honesty at our core.
- At the risk of sounding trite, let us say that our goal is to always tell the truth, and to never hold back. If you’re the same way, you could be a great fit. At TribalVision, we define ourselves as more than just a marketing resource; we act as business counsel, advisors and guides. Honest answers and superior support are what earn a client’s trust. Without this ethical foundation, we lose all credibility – as a business and as people.
